An Ipsos survey for brands Mode City & Interfilière reveals the percentage of women who can not choose their lingerie and risks to the chest.
Walking, hiking, swimming… Whatever type of physical activity you do the chest must have a good support. Still must know her measurements. In an Ipsos survey conducted for the brand Mode City & Interfilière on 100 women aged between 20 and 55 years playing sports at least once a week, 35% of them stated hesitate at the time of purchase.
“Until chest moving up 9cm”
The reasons for their doubt they would be related to the complexity sizes? According to the survey, 40% of women surveyed reported relying on Universal Type S, M or L, 36% cap and waist and 24% in European size (36, 38, 40 for push up sports bra). The French seem lost and “statistics show that 75% of French are poorly equipped” added the experts tou stressing the importance of lingerie in case of sport where the breast can undergo “up to 9 cm of height adjustment”.
Source: press release Fashion City Intefilière unveil the results of the Ipsos study on frnaçaises, sport and lingerie.
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