H&M’s Karl Lagerfeld collection now in the autumn of last year became as familiar a smash hit. The media, in all cases the Swedish, beloved story of low-cost the company struck its forces with the legendary designer. The result: almost invaluable PR.
But Svenska Dagbladet reports today that the cooperation also provided economic dividends. H & M increased its sales by 24 percent in november compared to the previous period. Everything cannot be attributed to Lagerfeld effect, but still.
What should I do to get over their own clothes? A lot of the clothes are found naturally on sites like E-bay and Block, but prices tend to be high.
Single garments are also left in the stores in Sweden. Several shops were extraleveranser after the first day’s hysteria subsided, which many did not know about. Manolo saw, for example, both the coats as shirts during a visit at H & M Malmö a few days ago.
However, there are countries where sales have not been as bright as in Sweden. A reader in Svenska Dagbladet recommends that there are still large amounts of Lagerfeld clothes left in the HM-shops in Finland.
So now you know where to go shopping during the Christmas cruise to our eastern neighbour.
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