High End Bra Brands

An Independent Family Business of French Lingerie

Originally created in 1876, the brand Chantelle is a small family company specialized in corsetry and especially elastic fabrics including tulle revolutionary Kretz that will make the international reputation of its corsets. Discover the history of the brand iconic below, but also its little secrets of manufacturing and business management!

Brand History

Founded in 1972, the brand was originally a corsetry company that innovates in stretch fabrics. Its owner Mr. Kretz is developing a revolutionary rubberized knitting, “Kretz tulle” which will later be used in the manufacture of the famous “sheath that does not go back.” Quickly the brand specializes in bras and offers great public models of both quality and innovative. Thanks to a well-oiled communications and advertisements that score, it conquers the heart of the public but also international markets. Discover the history of Chantelle, that small family business became weight of industry in the world. Rediscover its legendary commercials that marked the minds of a whole generation with SPORTSQNA offering right bra choosing tips.

Chantelle Bras, Impeccable Maintenance

His first bra is launched on the French market in 1961, the same year opened the first garment factory in Epernay. Would follow mythical models sold several million copies and who forged the excellence of the brand reputation. With a sharp control and full control of the production line, the company that manufactures itself, offers high-end products. Its bras, who cut up cap H, are intended for all women who no longer want to suffer to be fashionable and looking primarily comfort and support. Without sacrificing style!

Chantelle, N ° 1 French Lingerie Abroad

Did you know that the brand generates 50% of its sales abroad? Leading French lingerie worldwide, it offers its products in 23 countries. Unfortunately, the lingerie industry has not been spared by the crisis and the brand must move production. The fact remains that 10% manufactured in France. Discover all below its production.

The Chantelle Group

Before group of French women’s underwear the most powerful, it was a small family business corsetry. Today grows 6 including two foreign brands: Danish and Dutch, the group also includes Darjeeling, Passionata and ultra-chic Chantal Thomass. The adventure really begins in 1988 when Patrice Kretz creates brand Passionata. Quickly it aggregates or creates other brands. Between sales in retail and own stores, the Group floods the world of her female intimate apparel. It also has the multi-brand network Orcanta in which it sells its own brands. Discover the history and the evolution of the lingerie giant.

Gallery

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