Players Promotes Clothing Care

Apparently we Swedes bad at taking care of our clothes. As the world’s largest producer of iron, this is of course something that Philips wants to change. We have therefore started a collaboration with Rookies & Players, which is a project organization to promote the fledgling fashion and design companies.

“Sweden is a country when it comes to fashion, clothing and design,” says Ylva B, product manager at Philips. “Today there are a large number of Swedish brands that are internationally established, and it is certainly fun, at the same time it is important not to forget that it always needed new young energy in industry. Therefore, we think that cooperation with Rookies & Players is extra fun “.

Cooperation with Philips will make it possible for some designers who are part of the Rookies & Players project to show their designs in a showroom in kungsträdgården in Stockholm during a month between late October and late november this year according to Weddinginfashion.

This is of course great. Anything that promotes new designers, I would like to support. But if this should cause us to produce iron more frequently, or even buy a new …There seems to be a bit of a long shot.

Gram Design, as well, no Manololäsare have been able to miss is one of the brands associated with Rookies&Players. Read more about the project and what other designers that are included on the home page.

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