Fashion-Dialogue: Kashmir – All What You Need to Know About the Luxury Wool

* Sponsored post – what you warm on those cool summer evenings? I hope it’s a cashmere Cardigan or a cashmere sweater! Because cashmere knitwear is not only pure luxury for the body. Cashmere is wool with cuddle factor, which is absolutely timeless, ageless and seasonal independent use. I have set to multiple V-neck sweater and cashmere cardigans me over the years, I hot and dearly love and belonging to my most important basics – in summer as well as winter. While I find it not so easy to buy a cashmere. How can I tell if good quality? Which piece of clothing is really worth its price? And how do I keep my cashmere favorites as long as possible in good condition?

When researching the answers to my questions I discovered the young Hamburg label me & my stylerecently. I ordered a hooded jacket in cashmere, which long stood on my fashion wishlist there. This special feature: You was designed according to the wishes of my color for me in a small factory in Kathmandu, the quality of the cashmere fibers is laboratory-tested and it is still affordable!

Of course, I had to go this business idea to the bottom. So I have the two founders and managing directors of me & my style, Jan Büse and Yannick Hampshire, demand, as they have been to Kashmir professionals. In our conversation did I learned not only much of the quality and prices of Kashmir, but also learn about the proper storage and care of the luxury wool with ESTATELEARNING. Before you so go to get to your own favorite part of Kashmir, you should read this interview:

Fashion Whisperer:

You have 2012 “me & my style” founded in Hamburg and only just last year opened at the end of your first own store in district. What brought you to the idea of creating a cashmere label?

Büse:

The idea of me & my style came to us on our journey of Nepal. We were just totally fascinated by the material and also by the beauty of Nepal. On our trip, we got to know the owner of a factory for cashmere knitwear and bought souvenirs there for our friends at home. The enthusiasm about the products was so great that we developed the idea to offer the perfect cashmere product for everyone.

Hampshire:

We saw a gap in the market: Although customizing – so producing products according to customer wishes – been a while, did not exist this approach for high-quality cashmere knitwear. The idea of me & my style so something completely new: our customers can make their favorite product with. You can assemble exactly the color and style combination of 60 colors and more than 20 models, which are to have their sweaters, jackets, trousers, hats or scarves. This creates satisfied customers and makes us happy.

Fashion Whisperer:

The future trend in the clothing market is the production of clothing according to customer requirements?

Büse:

We are convinced. We firmly believe in the future ability of customizing. It a trend towards greater individuality and more participation needs within our society can generally be determined. This also applies to the field of fashion. That stands for the brand me & my style.

Fashion Whisperer:

How is it that you understand as much of Kashmir?

Hampshire:

Our love of Kashmir began in Nepal, where we saw the cashmere production and visited many small factories around the cashmere Centre Kathmandu. We talked with specialists on the ground, which for centuries win this material and process as traditional, elaborate methods by hand. In addition, we have often met with professors from the German wool Research Institute and are now even friends.

Fashion Whisperer:

What special characteristics has cashmere, which so desires this material and make it portable in every season?

Büse:

The specificity of Kashmir is the texture of cashmere fiber. It helps that Kashmir has a cooling effect in summer and warms in winter. The material is super soft and light. This makes cashmere to create a product for each season and creates an incredibly comfortable fit.

Fashion Whisperer:

Unfortunately, the quality available on the market of Kashmir is very different. Which criteria are decisive for the quality of cashmere?

Hampshire:

For this, several factors are responsible, related with the texture of cashmere fiber. The hair is finer and longer, the raw material and that spun wool is the quality. Especially the Undercoat of the cashmere goat of high quality is the finest since it is longest. The outer coat of the animals is usually rougher. It so strongly depends on what hair of the animal is used.

In addition, that the best cashmere is created only under extreme climatic conditions: the animals require a very cold winter and a warm summer, for their hair to get an outstanding quality.

Fashion Whisperer:

Now, it has become known that there are many labels dizziness in Kashmir world trade. There are inferior fibers used or even other variety of wool mixed with. Can the purchaser at all the signs, whether it’s high-quality cashmere?

Büse:

Unfortunately, the layman may not detect the quality of cashmere at first glance. This purchase of Kashmir is still a matter of trust and trusted brand plays an important role.

“Unfortunately the layman can recognize the quality of cashmere at first glance.”

Fashion Whisperer:

There authenticity or quality certificates, which the consumer can orient in this area?

Büse:

No, unfortunately there is no standard seal. However, there different, recognized, scientific testing to verify the authenticity and quality of cashmere fiber.

Fashion Whisperer:

As the quality of the products from me & my style sure?

Hampshire:

The trust of our customers is extremely important to us and it is the basis of our business. Our customers can rely on the high quality of our cashmere knitwear. Therefore, we are regularly check the quality of our wool in advance by the German wool Research Institute. Also, even several times a year, we travel to the production sites and convince us directly on site by the quality. While our good personal contacts get cashmere producers to good.

Fashion Whisperer:

Does this mean that you can be produced only in Nepal?

Hampshire:

The main part of our knitwear is made in small, traditional manufacturers in the greater Kathmandu, which we have personally selected. Some of the production takes place in Germany. For example, our accessories, such as zippers or buttons, in Germany is supplied. But the most important is that every single piece in Germany goes through a quality control before it is delivered.

Fashion Whisperer:

Kashmir is known as luxury wool. However, the prices for the uninitiated are not explained at all. While some well-known vendors sell their sweaters for thousands of euros and more, others require only around 100 euros for it. How come such large price differences on the market and how do you keep your products affordable?

Hampshire:

Cashmere prices depend on several factors:

As with many products, the label plays a role of course. In the fashion industry, it is often the brand and the cost of the brand building, but also the deliberate positioning in the high-priced luxury segment, which are responsible for very high prices.

Finally, a second important factor is the quality of cashmere. There are however a limit at the price difference can be explained not only through a better quality of cashmere. Of course, Kashmir is not mass-produced. The high-quality raw material is scarce and the wool of several animals throughout a whole year is required for only a sweater. Therefore, the client should be ready to spend a little more for excellent cashmere.

“The quality is an important factor for the price of cashmere. There a limit of the price difference can be explained not only through a better quality of cashmere.”

Büse:

And of course, the kind of sales and distribution for the price level is responsible. In our case, it is the absence of middlemen and the production to order, which allows us to offer highest quality cashmere at affordable prices. Thus we have a cost-saving storage, are extremely efficient and can operate sustainably, without food surpluses. This approach conserves resources by me & my style is very important to us.

Fashion Whisperer:

Nevertheless, high-quality cashmere products for many people are still a real investment. What can buyers do to have joy in her sweater or your sweater as long as possible? Do you have some tips for the storage and maintenance of cashmere clothing?

Büse:

Certainly, you should deal well with its cashmere products. However, Kashmir is more straightforward than many think. And entirely contrary to prevailing opinion, Kashmir must be washed like. Cashmere is a natural fiber that loves water and will be even softer through washing!

[Note: at this point of our interviews I have so many notes received for the proper storage and care of cashmere knitting, that I have prepared this for you in the following text box.]

The proper care and storage for Kashmir

Wash

  • Method: hand washing is best.
  • Washing temperature: not warmer than 30 degrees.
  • Detergent: A special detergent for cashmere or baby shampoo.
  • Soak: soak in lukewarm water with a little detergent (see above).
  • Washing: the foam gently through the fabric press without to rub or pull.
  • Remove water: without it to wring.
  • Drying: flat on a towel lay on the floor.
  • Caution: never wet hang on, never use a hair dryer to dry or tumble dry the garment in the Sun can be!
  • Ironing: only in dry condition, cold iron.

Storing and carrying:

  • Wear: Wear your cashmere sweater never two days in a row, but leave him for a day.
  • Pilling: Pilling is a completely natural appearance and reduces not the quality of cashmere. Remove the small excess wool balls by hand or with a soft brush of the dress. The pilling decreases after several washes.
  • Storage: best folded in the closet. Never hang up!
  • Moth protection: either distribute small Lavender gift bags in the closet, cedar wood insert (Tip: “stop-MOT” bloom of Enteco) or store clothes in a closed plastic bag.

I wish you lots of fun on your cashmere Favorites!

Fashion Whisperer:

They offer products for men and women. But we remain even with the ladies: How does your ideal client look? Is there a particular type, a specific figure or a specific age for cashmere sweaters or knit jackets?

Büse:

But not at all! This is the great! Our cashmere clothing can really everyone wear, no matter what size, what race or what age group. Our option, that any customer can put together his own, individual design, gives everyone his favorite part of Kashmir. We had already a 94 lady who had much pleasure, to make their own sweaters.

Fashion Whisperer:

This brings me to the subject of ideal beauty. What do you think as a fashion manufacturer of the size-zero trend on the catwalks and in the media world?

Büse:

We keep nothing at all. With us there’s any style from small up to large sizes. We love both slim and very feminine women. Kashmir flatters every figure.

“We love both slim and very feminine women. Kashmir flatters every figure.”

Fashion Whisperer:

The motto of the fashion Whisperer: “Style for strong women”. Now, are two men in the “best age” and worry also about the modern woman. What makes a woman attractive and strong for you?

Büse (laughs heartily):

By the way, are we? I am of course thinking about women. For me, it is important that a woman knows what she wants. The modern woman is especially confident and ambitious for me!

Hampshire (laughs mischievously):

As for me, has found it most definitely their own distinctive style – and therefore particularly like to buy from me & my style a!

Fashion Whisperer:

But answers that suggest that there are definitely men who appreciate strong women with brains are… Thank you for this insightful interview!

Dear reader, I hope that you can take as many interesting information from this interview as I!

Oh and before I forget: If you are now wondering what color probably style my own personal Hoodie by me & my, then see you but even after dominating what three accent colors in my closet … Two of them were allowed to be immortalized on my new favorite hoodie. Well, do you want to guess? I look forward to your tips, suggestions, and comments on the issue of Kashmir.

Note: This post was sponsored by me & my style. Thank you for the patience with which you have answered my perceived thousand questions and for the valuable insider information!